The production and processing of watches began in Guangzhou in 2005. In 2015, the company officially completed business registration in Shenzhen. It is located on the 3rd floor, Building 3, Yongtai Industrial Park, No. 599, Zhoushi Road, Hangcheng Street, Baoan District, Shenzhen. It is a governing unit of Guangzhou Watch Association, Guangdong Province, and was evaluated as an excellent member unit in 2019. Now it has a number of brand trademarks such as "Cool", "Desenice" and "Danvers". The "Desenius" trademark is still registered in Switzerland, and the "Danvers" trademark is also registered in the United States. Whether from the hardware facilities or software supporting, whether from the product quality or production capacity, the company is a strong guarantee for customers.Cool watch industry since the operation, pragmatic management, rising visibility, has been widely praised by the market and industry colleagues. Since the establishment of the company has been to "add color to life, cool out of the self" brand concept, advocating "product first, real-time ownership" for the purpose.